WWW.NORSTAT..SE
NORSTAT
SVERIGE
Frimis, 22/10 2014
Henrik Kronberg
Implemen-
tation
Identify
information
need
DATA
COLLECTION
Data
analysis
DATA
PROCESSING
NORSTAT i marknadsundersökningens värdekedja
VAD GÖR VI?
REPORTING
Norstat - verksamhet
VAD GÖR VI?
•Norstat arbetar med datainsamling
•WEB / Panel
•CATI – dagtid B2B
•CATI – kvällstid B2C
•Rekrytering till fokusgrupper
•F2F
•Mystery Shopping / Calling
•Postalt
•Har kontor i elva länder i Europa.
ANYTHING YOU NEED TO KNOW
04
Henrik Kronberg, Norstat Sverige AB
•Statistiker
•Arbetat sedan 2002 på Norstat
•Lagt grundstenarna till panel.se
•Projektledare kvant
•Metod
•Ansvarig för panel.se
ANYTHING YOU NEED TO KNOW
05
Historik datainsamling – tekniska hjälpmedel (grovt)
•Postalt
•Telefon
•Telefon / Mobiltelefon
•Panel
•Panel / SMS / Mobiltelefon / Surfplatta
•...
•Fler och fler sätt att nå en respondent
•Färre enhetliga sätt
ANYTHING YOU NEED TO KNOW
06
Mobil revolution(?)
•Smartphone – medger kommunikation på många sätt
•Under senaste två-tre åren – sättet att svara på undersökningar ändras
•Markant i de nordiska länderna
•Krävs anpassning av enkäter/formulär och undersökningar
ANYTHING YOU NEED TO KNOW
07
Andel som besvarar en webenkät på mobil plattform
ANYTHING YOU NEED TO KNOW
08
Andel som besvarar en webenkät på mobil plattform
ANYTHING YOU NEED TO KNOW
09
Andel som besvarar en webenkät på mobil plattform
23%
ANYTHING YOU NEED TO KNOW
010
Andel som besvarar en webenkät på mobil plattform
ANYTHING YOU NEED TO KNOW
011
Andel som besvarar en webenkät på mobil plattform
ANYTHING YOU NEED TO KNOW
012
Andel som besvarar en webenkät på mobil plattform
ANYTHING YOU NEED TO KNOW
013
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Q1_11
Q2_11
Q3_11
Q4_11
Q1_12
Q2_12
Q3_12
Q4_12
Q1_13
Q2_13
Q3_13
Q4_13
Q1_14
Baltikum
0%
0%
0%
1%
1%
2%
3%
3%
4%
4%
6%
6%
8%
Poland
0%
0%
0%
0%
1%
1%
1%
2%
2%
3%
4%
4%
4%
Germany
7%
11%
Italy
9%
15%
UK
14%
16%
ANYTHING YOU NEED TO KNOW
014
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Sweden
23%
Norway
24%
Denmark
24%
Finland
12%
Estonia
8%
Latvia
6%
Lithuania
10%
Poland
4%
Germany
11%
Italy
15%
UK
16%
ANYTHING YOU NEED TO KNOW
015
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Mobile Q1_14
Tablet Q1_14
Tablet share of mobile dev.
Sweden
23%
Norway
24%
Denmark
24%
Finland
12%
Estonia
8%
Latvia
6%
Lithuania
10%
Poland
4%
Germany
11%
Italy
15%
UK
16%
ANYTHING YOU NEED TO KNOW
016
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Mobile Q1_14
Tablet Q1_14
Tablet share of mobile dev.
Sweden
23%
15%
Norway
24%
11%
Denmark
24%
10%
Finland
12%
7%
Estonia
8%
5%
Latvia
6%
5%
Lithuania
10%
7%
Poland
4%
3%
Germany
11%
7%
Italy
15%
10%
UK
16%
8%
ANYTHING YOU NEED TO KNOW
017
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Mobile Q1_14
Tablet Q1_14
Tablet share of mobile dev.
Sweden
23%
15%
8%
Norway
24%
11%
13%
Denmark
24%
10%
14%
Finland
12%
7%
5%
Estonia
8%
5%
3%
Latvia
6%
5%
2%
Lithuania
10%
7%
2%
Poland
4%
3%
1%
Germany
11%
7%
4%
Italy
15%
10%
5%
UK
16%
8%
8%
ANYTHING YOU NEED TO KNOW
018
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Mobile Q1_14
Tablet Q1_14
Tablet share of mobile dev.
Sweden
23%
15%
8%
36%
Norway
24%
11%
13%
55%
Denmark
24%
10%
14%
59%
Finland
12%
7%
5%
45%
Estonia
8%
5%
3%
41%
Latvia
6%
5%
2%
27%
Lithuania
10%
7%
2%
23%
Poland
4%
3%
1%
28%
Germany
11%
7%
4%
35%
Italy
15%
10%
5%
32%
UK
16%
8%
8%
49%
ANYTHING YOU NEED TO KNOW
019
Panel – svar via mobil enhet (mobiltelefon/surfplatta)
Country
Mobile
Mobile Q1_14
Tablet Q1_14
Tablet share of mobile dev.
Sweden
23%
15%
8%
36%
Norway
24%
11%
13%
55%
Denmark
24%
10%
14%
59%
Finland
12%
7%
5%
45%
Estonia
8%
5%
3%
41%
Latvia
6%
5%
2%
27%
Lithuania
10%
7%
2%
23%
Poland
4%
3%
1%
28%
Germany
11%
7%
4%
35%
Italy
15%
10%
5%
32%
UK
16%
8%
8%
49%
ANYTHING YOU NEED TO KNOW
020
Framtiden
•Färre enhetliga sätt att nå en respondent
•Mer på respondentens villkor
•Incentive mer vanligt
•(Ännu) Närmare samarbete mellan analytiker och insamlare
•Mycket mer passiv datainsamling
•Ledtider kortas – data registreras «på plats»
